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Wendy’s has been using social listening to communicate and better understand its customers. This video presentation explains how this unique social media platform has helped Wendy’s create business strategies to best serve their customers and improve their brand.

“There are fads and then there are online trends. These 3 innovations are here to stay–and could make or break your business.”

“A new tax proposal could make it easier for smaller companies to thrive and the economy to get a much needed boost.”

Data geeks, world-changers, actors, rappers and all types of innovators prove the value of creativity at a crucial time in business.

Recently there has been an increase in IRS examinations in the restaurant industry as a result of businesses not accurately recording what the “credit card to gross receipts percentages are for different regions and types of restaurants.”

“The Securities and Exchange Commission has approved the 2013 U.S. GAAP Financial Reporting Taxonomy, giving companies the green light to rely on it for use in preparing and submitting their financial statements in XBRL.”

It’s very difficult to change an existing brand. Take industry giants JCP, Walmart, and Mazda for example. They changed their their brand’s position and failed miserably. “A better approach is to keep your existing brand focused and then hammer the reason it was successful in the first place…. Then consider…

A study conducted by the SEC, dating back to 1998, reveals many auditing oversights. Some of these deficiencies include lack of skepticism, failure to gather sufficient evidence, and failure to report an appropriate audit opinion.

A recent survey from The NonProfit Times shows that most NPT chief financial officers are growing more comfortable with thinner margins. They view their organization’s overall financial health as good even with reserves of less than six months.

At times, leaders may feel powerless when expectations are too high. It seems there aren’t any options and things are out of control. However, “leaders who take back their power by choosing to think or act differently about a situation… find that they’ve freed up emotional space to focus on…