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In his new book, “Brainfluence,” Roger Dooley offers several ways to tap into the brains of consumers by using the subconscious, also known as “neuromarketing.”

How to keep quiet politeness from killing your sales, marketing and probably your business.

Pay attention to these often missed tax traps. These changes involve the 1099 forms which are reports submitted to the Internal Revenue Service so it can cross-check information from different taxpayers. Cheating and mistakes cost Uncle Sam $122 billion a year, the IRS estimates, making it the largest single element…

IT is gaining a greater focus among auditors on cloud and social-media issues, a new study shows. But to do a better job, auditors need to increase their knowledge and understanding of new technologies and how they support the business.

The IRS recently estimated that refunds totaling more than $1 billion may be waiting for nearly 1.1 million people who still haven’t filed their federal income-tax returns for 2008. This window of opportunity will close as of April 17th this year. So hurry, or that money becomes property of the…

Experts say health insurance as we know it will be extinct by the year 2020. Aetna, however, has been eagerly proactive in reinventing itself by implementing several insights into their business.

These classic technological mistakes could cost your business money, time, and security. Get informed and protect yourself and your company.

On Wednesday, the IRS announced that their “Fresh Start” initiative would cover more struggling tax payers: mainly those who have been unemployed for at least 30 consecutive days in 2011 and those self employed who experienced a 25% drop in income due to the economy in 2011. In the past…

Three years into economic recovery, fewer people are now looking for jobs. Originally, experts predicted that the economy would need to add at least 150,000 a month to keep up with population and labor growth. However, in recent months over 200,000 jobs have been added monthly. Further, the unemployment rate…

The number of companies offering Roth 401(k) plans has grown rapidly since the retirement plan became a permanent part of tax law in 2006. Employees, however, aren’t quite as enamored.