Author: admin

  • Why Small Businesses Don’t Need Viral Ads For Success

    Do you believe success only comes from videos going viral? Not if you’re a small business. As RJMetrics discovered, when it was a start-up, its customized videos didn’t need to reach the masses in order to make a significant impact. If it was targeted enough for a small group of…

  • New Market Opportunity For Restaurants

    New eating trends are showing that people prefer eating several small meals during the day rather than a couple large meals. For restaurants, this is a major opportunity to increase or decrease your sales. See how restaurant chains like Culver’s are altering their menus to capitalize off this trend.

  • New Standard For Auditors

    A re-proposal of The International Standard on Auditing 720 clarifies auditors’ responsibilities related to the “other information” section, which is included in an organization’s annual report.

  • New Indicators For Measuring Audit Quality

    The Center for Audit Quality recently released a report proposing a set of indicators that can be used to measure the quality of audit work. These test indicators should be able to help auditors achieve the excellence they desire.

  • Regulators Fear Big Data Threatens Audit Quality

    Regulators around the world are worried that a rise in audit firms’ consulting business and a corresponding slowdown in the growth of revenues from traditional audits will hurt the quality of those audits. Today’s concerns are more about the business models of entire firms rather than about the mix of…

  • Wireless Access At The Jobsite

    Being able to access project data anywhere, anytime is essential in the construction industry, and requires a wireless network. For one company in particular, it recently deployed a new wireless network, which is a key in terms of providing drawings, detail, and design communications to field workers.

  • Variable Menu Pricing Could Be Next For Restaurants

    Menu prices that vary at different times of the day or on different days of the week offer restaurant operators an opportunity to grab new traffic in their restaurants, attendees at the Women’s Foodservice Forum were told this week. So-called “yield management” is on the cusp of making headway in…

  • 4 Tips For Conducting Your Own Restaurant Marketing

    In today’s competitive restaurant market, having great food and service is no longer enough: You also need great marketing to entice customers to come back and to get new customers to spend their money with you rather than with your competition. Here are four tips to make sure the time…

  • Unleash The Superpowers Of Employee Advocates

    “Want to double your employees’ productivity, generate up to 80% of customers’ overall satisfaction, and get eight times more engagement of content on branded channels? Activate your employees to become employee advocates.”

  • Fed Set To Roll Out New Low-Rate Pledge

    The Federal Reserve has said many times that it wants to keep interest rates low for a long time. On Tuesday and Wednesday, the central bank’s interest-rate-setting committee will meet with Janet Yellen, the new chairwoman, to finalize a policy statement and update economic forecasts. The Fed is scheduled to…